Some people may not fully understand what a freelance copywriter does. And that's OK; I'm here to help.
Freelance copywriters are self-employed writing professionals. They don't work exclusively for one company. Instead, they engage with clients and companies on a contract basis.
They are often hired to write projects like blogs, email campaigns, social media campaigns, white papers, and landing page copy.
What are the Advantages of a Freelance Copywriter?
With the current recession, sometimes there just isn't a budget to have a full marketing or writing staff. With a freelance copywriter, you can pay them per project without providing things like an office, equipment, or benefits.
If you like working with them, you can offer them more work. If it's not a fit, it is much less trouble to end that relationship than it would be to fire an employee.
(Of course, I go to great lengths to ensure that clients are very satisfied with my work and that I'm easy to get along with. When I say I "take the worry out of words," I mean it.)
How Can I Find a Freelance Copywriter?
Do you mean besides currently being at the website for one? Well, the truth is they are everywhere if you know where to look.
Check out LinkedIn, Upwork, or Fiverr. You can also reach out to your trusty network to ask for recommendations.
What is Upwork?
This is an online marketplace where people can post freelance opportunities. Contractors will then compete with each other for the project.
Want to learn more about how copywriters find success on Upwork? Check out this brief but informative video from Scott Luscombe, who has helped me enormously.
What's Fiverr?
This is another site that is similar to Upwork. Many of the same principles apply.
The biggest difference is that Fiverr is most often centered on one-off gigs. Upwork, on the other hand, typically is about connecting contractors and employers for a longer-term relationship.
What Should I Look for in a Freelance Copywriter?
Their portfolio is a good start. This will give you a solid examination of their writing ability. See if they can take on different "voices." Also, look for recommendations in the form of testimonials.
Finally, if you're interested, ask about their rates. See if they are in your budget.
You will notice this site includes a portfolio (complete with different voices), along with testimonials—and I'm very open about my rates!
(Cue wink here.)
My name is Chris Alexis, and I'm here to help you however I can.